Comparison · 10 min read · Checked August 2026

Screenshot Bro vs Placeit

Short answer: Placeit wins when one subscription has to cover a logo, social posts, a promo video and a set of phone mockups — it does all of that in the browser, and its pricing page advertised the annual plan from $7.47 a month when we checked. Screenshot Bro is the tool for the store listing itself: exact App Store and Google Play sizes, 81 locales with on-device translation, direct upload, and a free tier that exports without a watermark. If screenshots are the only design job you have, Placeit is paying for breadth you will not use; if they are one job among five, its consolidation is real value.

Details about Placeit were checked in August 2026 on Placeit's own site, pricing page and help center; pricing and features change, so verify there before deciding. If something here is out of date, tell us and we will fix it.

What each tool actually does

Placeit

Placeit is a browser-based template service owned by Envato. You pick a template — a mockup, a design, a logo or a video — upload your own image, edit the text and colours on the page, and download the result. There is nothing to install; its help center describes the pitch as making "all your branding and marketing digital assets right from your browser". Everything is sold as one Unlimited subscription, billed monthly or annually. On the day we checked, the pricing page advertised the Unlimited subscription "From $7.47/mo" on the annual plan, billed $89.69 for the year; the monthly plan costs more per month, and its figure is loaded into that page rather than printed in the markup we could read, so check it there. Placeit quotes different entry prices in different places — its Unlimited Subscription landing page advertises "from $6.35/mo" — so treat any figure, including ours, as a starting point and read the current one on its pricing page. A single one-off download can also be bought without subscribing. There is a one-month minimum commitment once you have downloaded anything, the monthly plan can be paused, and your downloads stay accessible after you cancel. You can open and edit any template without paying; what the subscription buys is downloading, in the help center's words, "without watermarks or limits", plus a commercial licence on every file.

For app screenshots specifically, Placeit has an App Store Screenshot category of 97 templates. The device filters on that page are iPhone 6 (16 templates), iPhone 11, 11 Pro and 11 Pro Max (3 each), iPad (9), Samsung Galaxy (9), Google Nexus (1) and generic Android (11); 77 are tagged Transparent, 4 accept more than one upload and 1 is tagged Free. The wider iPhone mockup library is much larger — around 1,800 Apple-device templates — and the newest model we found in it was the iPhone 15 Pro Max, but those are marketing mockups rather than store-sized screenshots. Downloads are PNG at 72 dpi in sRGB (MP4 for video), there are no editable PSDs, and the help center is plain about two limits that matter here: there is no API, and text supports "only alphabetic writing", so Arabic, Greek or Chinese captions are not an option.

Screenshot Bro

Screenshot Bro is a native Mac, iPad and iPhone app (macOS 15.0+, iOS/iPadOS 18.0+) that does one job: turn raw app screenshots into finished App Store and Google Play listings. Rows are store sizes — iPhone 6.9", 6.5", iPad 13", Android phone and tablet, or a custom size you type in — and export lands at the row's exact pixel dimensions, so there is no resizing step. Frames cover the current line-up: the iPhone 17 family and iPhone Air, iPad Pro, MacBook Air and Pro, iMac, Apple Watch Ultra 3, and Android frames that flex to any aspect ratio. Localization is built in — 81 language presets plus custom codes, on-device auto-translate for the languages Apple's Translation framework supports, and per-locale overrides for text, style, image and position. Finished sets upload straight to App Store Connect or Google Play. The free tier (1 project, 3 rows, 5 templates per row, every frame and locale, upload included) has no signup, no expiry and no watermark; Pro removes the project, row and template limits and nothing else. It does not make logos, social posts or videos.

Side-by-side

What Placeit does well

Placeit is easy to underrate if you arrive looking only for a screenshot tool. Its actual product is a subscription that replaces four or five separate purchases for a person building a small brand alone, and it is good at that.

• Breadth for one fee. A logo, a YouTube intro, Instagram posts, a T-shirt mockup and a set of phone mockups all come from the same account under the same licence. For a founder who would otherwise buy a logo maker, a Canva plan and a screenshot tool, the consolidation is the feature.
• No learning curve. Every template is a form: upload, type, pick a colour, download. There is no canvas to learn, which is exactly right for someone who will make one set of assets and not come back for months.
• Commercial licence, including client work. The licence (Envato's) grants commercial use and lets you sublicense a finished product to a client, which matters for freelancers and small agencies.
• Video and 3D. App demo videos of a phone, iMac or MacBook, 3D mockups and animated logos export as MP4. Screenshot Bro has two 3D iPhone frames and no video export at all.
• Low-risk billing. A one-month minimum that is waived if you have not downloaded anything, a pause option on the monthly plan, and downloads that remain available after you cancel.

Where Screenshot Bro is different

• It outputs the store asset, not a mockup of it. A row is a store size, export is exactly that many pixels, and App Store Connect accepts the file as-is. Placeit gives you a 72-dpi PNG in the template's own dimensions and leaves the sizing to you.
• Layout is a canvas, not a form. Rows, templates and shapes that span across screenshots (a headline flowing over two panels) let you design a set rather than six unrelated images. Placeit's App Store templates are single compositions; only 4 of 97 take more than one upload.
• Languages are a first-class axis. 81 presets, on-device translation, per-locale overrides and progress tracking, in any script the fonts you bundle can render — where Placeit's help center says alphabetic writing only.
• It ships the set. App Store Connect and Google Play upload are built in and included in the free tier; Placeit ends at the Download button.
• Files are yours, offline. Plain-JSON projects on disk with a public schema, nothing running on a server. Placeit's drafts live in your account.

When to pick Placeit

• You need a logo, social templates and a short promo video as well as screenshots, and one subscription covering all of it beats paying for three tools.
• You sell merch or run a print-on-demand shop and the app is a side project — Placeit's catalogue is built around exactly that.
• You want a marketing mockup of your app for a landing page, a tweet or a pitch deck, where store sizes do not apply.
• You want an app demo video or an animated logo and do not want to learn a motion tool.
• You work on Windows, Linux or a Chromebook. Screenshot Bro runs only on Mac, iPad and iPhone.
• You already live in Canva and want Placeit's mockups inside it.

When to pick Screenshot Bro

• The deliverable is the App Store or Google Play listing and you want every required size produced at exact pixels in one export.
• You localize — two languages or thirty — and especially into any non-Latin script.
• You need current frames: iPhone 17 / 17 Pro / iPhone Air, iPad Pro 13", Apple Watch Ultra 3.
• You update screenshots every release and want to re-drop images while layouts and translations stay, then sync only what changed to App Store Connect.
• You want no recurring fee for a single app: the free tier's 3 rows × 5 templates covers a full iPhone 6.9", 6.5" and iPad set for one project, with no watermark.
• You want the work to stay on your machine: no account, no server, and project files you can diff and back up.

Switching from Placeit to Screenshot Bro

Neither tool opens the other's files, and in Placeit's case there is not much of a file to open: downloads are flat PNGs, and its help center confirms there are no editable PSDs — re-editing happens on the site. So a switch is a rebuild, not a migration.

What carries over: the raw screenshots you uploaded to Placeit (keep the originals, not the mockup output), your headline copy, brand colours and gradient values, any font files you own (Placeit's template fonts are licensed to Placeit, not to you, so pick or buy your own .ttf/.otf to bundle in the project), and your list of target locales.

What is rebuilt: the layouts. A realistic estimate for a 6-template, 3-locale set: pick a starter template and set the frame, background and type styles for the first row (20–30 minutes); drop six screenshots and write six headlines (20 minutes); add two locales — auto-translate where Apple's framework supports the language, paste your own strings where it does not — and check the longest one for overflow (30–45 minutes). Call it about an hour and a half the first time, and well under half that for each later app or release, because the layout and translations persist and only the images change. Going the other way is simpler but lossier: export PNGs from Screenshot Bro and upload them into a Placeit mockup as the screen image — you keep the picture, not the editable layers.

Frequently confused points

"Isn't Placeit just watermarked stock images?"

No, and this one is in Placeit's favour. The watermark applies to free downloads; a subscriber's files are clean, high-resolution and carry a commercial licence. And it is an editor, not a stock site: text, colours and the uploaded image are all editable inside the template, and you can reopen past downloads with Make More. The honest criticism is narrower — the templates are fixed compositions, and the screenshot ones are dated — not that the output is unusable.

"Can I make App Store-ready screenshots in Placeit?"

You can make attractive images of your app in Placeit. Whether they are store-ready comes down to pixel dimensions, which its pages do not state for these templates; App Store Connect rejects anything that is not an exact accepted size, and Placeit's help center says all images download at 72 dpi with a resize option. The dpi figure does not matter to the store — pixels do — so check the downloaded file's dimensions before uploading and expect to resize or recrop. Note also that the device filters in that category stop at the iPhone 11 family.

"Does the subscription really cover everything, including the screenshots?"

Yes. The Unlimited plan covers mockups, designs, logos and videos alike — there is no separate tier for app screenshots, which is the whole appeal. Two details to know: the annual plan is billed up front ($89.69 a year when we checked), and once you have downloaded anything you are committed to at least one month.

"Is Screenshot Bro's free tier watermarked, like Placeit's?"

No. Every export, free tier included, is clean, and App Store Connect and Google Play upload are included free as well. The free tier is limited by count — 1 project, 3 rows, 5 templates per row — not by quality or by a stamp on the image.

The honest bottom line

"Placeit or Screenshot Bro" is mostly the wrong question, because the two are priced for different shapes of need. Placeit sells breadth: for one subscription a solo founder gets a logo, social assets, videos, merch mockups and a passable set of phone screenshots, and if that list describes you, buying a specialist screenshot tool on top is the expensive option. Screenshot Bro sells depth on exactly one task — store listings at exact sizes, in many languages, uploaded from the same window — and charges nothing until you outgrow one project.

Do not buy Screenshot Bro if you need a logo maker, social templates or video, if you work on Windows or Linux, if you want a team account, or if your screenshots are marketing mockups for a website rather than uploads for a store — Placeit (or Canva) covers those and Screenshot Bronever will. Do pick it if the thing you are actually blocked on is a localized, correctly sized, watermark-free set in App Store Connect or the Play Console today; and keep Placeit for everything else a one-person company needs.