How to Submit an App to the App Store: Step-by-Step (2026)
Publicar seu app na App Store é simples quando você segue uma lista de verificação organizada.
Os 5 passos para a publicação
- Inscrição no programa: Apple Developer Program e configuração bancária no App Store Connect.
- Criar o app no portal: Defina o nome, idioma principal, Bundle ID e SKU.
- Gerar e enviar o build: No Xcode, faça o Archive e envie o pacote para a Apple.
- Metadados e capturas: Preencha descrições, palavras-chave, ícone e capturas de tela obrigatórias.
- Enviar para revisão: Selecione o build, configure preços e envie para aprovação.
Guias de ASO relacionados
- Upload screenshots to App Store Connect: the detailed how-to for the assets step of submission.
- Why screenshots get rejected: avoid the metadata problems that delay review.
- ASO guide: optimize the listing you are about to submit.
Perguntas frequentes
How long does App Store review take?
Apple reviews most submissions within about 24 to 48 hours, though it can be faster or slower depending on the app and time of year. You can request expedited review for time-critical fixes.
What do I need before I can submit an app?
An Apple Developer Program membership, a finished build uploaded from Xcode, a unique app name, complete metadata, an icon, at least one screenshot for the largest iPhone and iPad you support, and your pricing and availability settings.
Why do apps get rejected?
Common reasons include crashes and bugs, incomplete metadata or screenshots, broken sign-in or demo accounts, privacy or data-collection issues, and screenshots that do not match the actual app. Most are fixable on resubmission.