アプリのアップデートなしでApp Storeのスクリーンショットを変更する方法 (2026年版)
"Can I change my screenshots without shipping an app update?" is one of the most common store-listing questions — and the answer is different on each store. This guide explains exactly when you can swap screenshots without a new binary, and how to do it cleanly.
The Short Answer
- Google Play: Yes. The store listing is independent of the app binary — change screenshots any time; the listing change is reviewed on its own.
- App Store: Partly. Screenshots are tied to an app version. You can edit them freely before that version is submitted, but changing a live app's screenshots means creating a new version and submitting it for review — even if the build does not change. Custom product pages are the workaround for alternate sets.
App Store: How Screenshots Tie to a Version
On iOS, each app version carries its own metadata, including screenshots. While a version sits in "Prepare for Submission," you can change its screenshots as often as you like at no cost. Once that version is live, its screenshots are locked to it; to replace them you start a new version in App Store Connect and submit it for review. The binary can be identical — you are submitting a metadata change — but it still goes through review.
If you need alternate screenshot sets without touching the default listing, use custom product pages, which let you publish up to many variants that are reviewed separately and targeted by link.
Google Play: Listing Is Independent of the Binary
Google Play separates the store listing from app releases. Open your listing, replace the screenshots, and save — the change is reviewed as a listing update, not an app release, so you do not ship a new bundle. This makes Play screenshots especially easy to iterate.
How to Refresh Screenshots Cleanly
- Redesign the full set at the correct sizes for each device, keeping them consistent.
- Export every required size (and locale) so no slot is left mismatched.
- Upload via App Store Connect (new version or custom product page) or the Play store listing — see the upload guide.
- Consider testing first with an A/B test before rolling a new set everywhere.
Source check: Apple's App Store Connect help on managing versions and custom product pages, and Google Play's store-listing documentation.
関連するASOガイド
- Upload to App Store Connect: the upload step for your refreshed screenshots.
- Custom product pages: add alternate screenshot sets without touching the default.
- A/B test screenshots: test a new set before rolling it out everywhere.
よくある質問
Can I change App Store screenshots without submitting an app update?
It depends on the version's state. While a version is in 'Prepare for Submission,' you can edit its screenshots freely. For a version already approved and live, screenshots are tied to that version — to change them you create a new version and submit it for review, even if the binary is unchanged. Custom product pages are the exception: their screenshots are reviewed separately from the default listing.
Can I change Google Play screenshots without a new app release?
Yes. On Google Play, the store listing (including screenshots) is managed independently of your app binary. You can update screenshots any time, and the listing change goes through its own review without publishing a new app version.
Do screenshot changes go through review?
On iOS, screenshots attached to a version are reviewed with that version, and custom product pages are reviewed on their own. On Google Play, store-listing changes are reviewed independently of app releases. Either way, expect a review step before changes go live.
Will changing screenshots reset my reviews or ranking?
No. Updating screenshots does not reset your ratings, reviews, or search ranking. It is one of the safest listing changes you can make, which is why screenshot iteration is a core ASO tactic.