17 juin 2026 · 8 min de lecture

L'ordre idéal des captures d'écran sur l'App Store (2026)

App Store screenshot order matters because users do not give every image equal attention. The first screenshots carry the search-result impression, the product-page impression, and the promise that decides whether the user keeps scrolling.

This guide was fact-checked on June 17, 2026 against Apple's product page guidance and App Store Connect upload guidance.

The Official Apple Constraint

Apple says you can feature up to 10 screenshots on App Store and Mac App Store product pages. It also says that, depending on screenshot orientation, the first one to three images can appear in search results when no app preview is available. Apple recommends making these images highlight the essence of the app and using subsequent screenshots to focus on main benefits or features.

There is one important exception: app previews come before screenshots on iPhone, iPad, Mac, and Apple TV, even if you rearrange the assets in App Store Connect. If you use an app preview, the preview and poster frame become part of the first impression.

What to Put in the First 3 Screenshots

Screenshot 1: the main outcome

The first screenshot should answer the user's fastest question: "Why would I install this?" Show the outcome, not the settings screen. For a habit app, show a completed routine. For a finance app, show a clear money view. For a photo editor, show the before-and-after or final result.

Screenshot 2: the workflow that proves it

The second screenshot should make the promise credible. Show the screen where the user creates, books, tracks, edits, saves, or shares something. This is where many apps should show the core interaction.

Screenshot 3: the differentiator

Use the third screenshot for the reason your app is different: automation, privacy, collaboration, personalization, speed, content depth, offline access, Apple Watch support, widgets, or another feature that changes the buying decision.

What to Put After the First 3

Ordering Templates by App Type

Productivity app

1. Finish the task faster.
2. Create or organize the thing.
3. Sync, automation, collaboration, or widgets.

Health or fitness app

1. Track the core activity or outcome.
2. Show progress, coaching, or plans.
3. Show motivation, history, or personalization.

Finance app

1. Show the clearest account, budget, or portfolio view.
2. Show the key action with context.
3. Show security, insights, alerts, or recurring workflows.

Creative app

1. Show the output first.
2. Show the editor or creation workflow.
3. Show templates, effects, export, or sharing.

Travel, delivery, or marketplace app

1. Show search or discovery.
2. Show comparison, details, or availability.
3. Show booking, checkout, tracking, or confidence cues.

App Preview Changes the First Impression

Apple allows up to three app previews per supported device size and language, and app previews appear before screenshots on supported platforms. If you add a preview, do not treat screenshot one as the only first impression. Your preview poster frame and first seconds of video need to carry the same main outcome as your screenshot sequence.

Common Ordering Mistakes

• Starting with a login screen, splash screen, or brand-only image.
• Putting a minor feature before the main use case.
• Using the same headline structure on every screenshot without changing the idea.
• Saving the most valuable workflow for screenshot 6 or later.
• Showing an advanced screen before users understand the basic promise.
• Forgetting that the search-result crop may expose only the first few assets.

A Quick Rewrite Exercise

Write a one-sentence promise for your app. Then write three proof points underneath it. Your first three screenshots should map to those four lines:

1. The promise becomes screenshot 1.
2. The strongest proof point becomes screenshot 2.
3. The most differentiated proof point becomes screenshot 3.

If you cannot decide what belongs in the first three screenshots, the problem is usually not visual design. It is positioning. Clarify the promise first, then design the sequence.