17 de junio de 2026 · Lectura de 10 min

Checklist de gráficos para la ficha de Google Play (2026)

Google Play listing graphics include more than screenshots. Your app icon, feature graphic, screenshots, preview video, and localized graphic text all work together across the Play Store. A weak or non-compliant asset can reduce eligibility for promotional surfaces or create policy risk.

This checklist was fact-checked on June 17, 2026 against Google's preview asset requirements, metadata policy, and store listing best practices.

Required Asset Checklist

Screenshot Checklist

• Add screenshots for every supported device type that matters to your distribution.
• For large-screen recommendations, Google says apps need at least four screenshots with minimum 1080 px resolution.
• Use 16:9 for landscape and 9:16 for portrait screenshots when targeting those large-format recommendation requirements.
• Make screenshots demonstrate actual in-app or in-game experience.
• Prioritize UI in the first three screenshots, even when using stylized multi-image layouts.
• Keep screenshot taglines under 20% of the image when taglines are needed.
• Localize text overlays for each market and language you support.

Device-Specific Notes

Google Play supports screenshots for phones, tablets, Chromebooks, Android TV, Wear OS, Android Automotive OS, and Android XR. The rules are not identical across devices. For example, Wear OS screenshots must show only the app interface, use a 1:1 aspect ratio, and have a minimum size of 384 x 384 px. Android TV requires at least one Android TV screenshot before publishing when you distribute to Android TV devices, and also requires a TV banner image.

Feature Graphic Checklist

• Canvas is exactly 1024 x 500 px.
• File is JPEG or 24-bit PNG with no alpha channel.
• The graphic conveys the app or game experience, not only the icon.
• Main UI, slogan, logo, and focal point sit near the center.
• Edges are used for background or supporting visuals.
• The design does not rely on fine details that disappear on phones.
• The graphic avoids pure white, black, or dark gray backgrounds that can blend into Play Store surfaces.

Policy Checklist

Google warns against misleading metadata, inappropriate listing imagery, duplicated or irrelevant keywords, ranking claims, price or promotional claims, and store-performance language. Before publishing, remove:

• "Best", "number one", "top", award, or ranking claims you cannot use.
• Price, discount, sale, or limited-time promotion text inside graphics.
• Calls to action such as "install now" or "download now".
• Profane, vulgar, sexually suggestive, or graphic violent content.
• Third-party logos, characters, or copyrighted assets without permission.
• Device imagery or store badges that can become obsolete or misleading.

Alt Text Checklist

Google recommends alt text for graphic assets and screenshots. Keep it concise, identify the important part of the image, and avoid starting with phrases like "photo of" or "image of."