17 de junio de 2026 · Lectura de 8 min

Gráfico de funciones de Google Play: Tamaño y plantillas (2026)

The Google Play feature graphic is a required store listing asset, not a decorative extra. It is separate from screenshots, but it often shows up beside them, above them, or as the cover image for your preview video. If the feature graphic is weak, the rest of the listing has to work harder.

This guide was fact-checked on June 17, 2026 against Google's current preview asset requirements.

Current Feature Graphic Requirements

Where Google Uses It

Google says the feature graphic can appear in several places on Google Play. It can become the cover image for your preview video when a preview video is present. For apps, it can appear in large-format app collections, including ads. For games, it can appear in recommended game groups that feature videos and screenshots.

The practical takeaway: design it as a flexible store asset, not as a one-off banner that only looks good on your main listing.

A Practical 1024 x 500 Template

Google does not publish one universal pixel-safe zone in the text of the requirements. Instead, it warns that some formats may crop or place overlays on the graphic. Use this conservative layout:

• Canvas: 1024 x 500 px.
• Center area: keep the app name, main UI, and primary message near the middle of the canvas.
• Edges: treat the outer bands as risky space for texture, background, or secondary imagery.
• Text: use one short phrase or none. Fine details will disappear on smaller phone surfaces.
• Export: flatten to JPEG or 24-bit PNG with no transparency.

What to Put in the Feature Graphic

1. A product promise

Good for utility, productivity, education, and finance apps. Use one plain-language outcome such as "Plan every trip in one place" or "Track spending before payday." Keep it honest and tied to the actual app experience.

2. A hero UI moment

Good for apps where the interface is the proof. Show one clear product surface, not a pile of tiny screens. Google specifically recommends avoiding overloaded graphics with fine details.

3. A game scene or character moment

Good for games, where the feature graphic may appear in large-format recommendation placements. The graphic should convey the game experience rather than just repeat the app icon.

4. A preview video poster

If you have a preview video, the feature graphic can become the video cover image. Design it so the image still makes sense with a play button overlay and without audio.

What to Avoid

Google's requirements and recommendations are strict about misleading store graphics. Avoid:

• Text or imagery that implies Google Play ranking, awards, or performance.
• Price and promotional claims such as discounts or limited-time offers.
• Calls to action like "download now" or "install now."
• Fine detail that cannot be read on phone screens.
• Pure white, black, or dark gray backgrounds that can blend into Play Store surfaces.
• Third-party characters, logos, or other assets you do not have permission to use.
• Google Play badges, store icons, or device imagery that may become obsolete.

Feature Graphic vs Screenshots

The feature graphic sells the broad promise. Screenshots prove the actual experience. Do not use the feature graphic as a replacement for screenshots, and do not stuff the same tagline into every asset. Google specifically warns against duplicating and overloading messaging across store listing assets.

Pre-Upload Checklist

1. Canvas is exactly 1024 x 500 px.
2. File is JPEG or 24-bit PNG with no alpha channel.
3. Main content is centered enough to survive cropping and overlays.
4. No ranking, award, pricing, discount, or install-call-to-action claims.
5. Text is large, short, and localized if your listing is localized.
6. Visual style matches the screenshots and app icon.